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Media Management : Strategy, Business Models and Case Studies / Bernd W. Wirtz

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    P96.M34
    W57 2020
     
    1062198 (Shelf),BOK
    Wirtz, Bernd W.

         Media Management : Strategy, Business Models and Case Studies.

         xii, 315 pages : illustrations ; 24 cm Springer Texts in Business and Economics.

         ISBN 9783030479121.
         
         1. Mass media - Management 2. Mass media.I. Title II. Series
         Control No. : 46918
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1062198ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs

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