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Marketing Communications in Tourism and Hospitality : Concepts, Strategies and Cases / Scott McCabe

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  • MARC

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    TX911.3
    .M33 2017
     
    1055820 (Shelf),BOK
    McCabe, Scott

         Marketing Communications in Tourism and Hospitality : Concepts, Strategies and Cases.

         xix, 300 pages : illustrations ; 25 cm.

         ISBN 9781138472853
         .-ISBN 9780750682770.
         
         1. Hospitality industry - Marketing 2. Tourism - Marketing.I. Title
         Control No. : 43757
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1055820ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1055821ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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