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STRATEGIC MARKETING MANAGEMENT : THE FRAMEWORK / ALEXANDER CHERNEV, Kellogg School of Management, Northwestern University

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    HF5415.13
    C53 2019
     
    1055813 (Shelf),BOK
    Cherney, Alexander

         STRATEGIC MARKETING MANAGEMENT : THE FRAMEWORK.

         vi, 313 pages : illustrations ; 24 cm.

         ISBN 9781936572595.
         
         1. Marketing - Management 2. Marketing Management 3. Strategic planning 4. Marketing.I. Title
         Control No. : 43739
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1055813ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1055814ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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