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Consumer Behaviour and the Arts : A Marketing Perspective / edited by François Colbert and Alain

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    HF5415.32
    .C65426 2022
     
    1055150 (Shelf),BOK
    Consumer Behaviour and the Arts : A Marketing Perspective.

         xvii, 139 pages : illustrations ; 24 cm Discovering the creative industries.

         ISBN 9780367207281
         .-ISBN 9780367207304.
         
         1. Consumer behavior 2. Arts - Marketing 3. Marketing.I. Colbert, François II. Astous, Alain d' - 1952 III. Title IV. Series
         Control No. : 43538
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1055150ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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