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WHAT CUSTOMERS CRAVE : HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT / NICHOLAS J. WEBB

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    HF5415.5
    .W43 2022
     
    1054942 (Shelf),BOK
    Webb, Nicholas J. , 1958-

         WHAT CUSTOMERS CRAVE : HOW TO CREATE RELEVANT AND MEMORABLE EXPERIENCES AT EVERY TOUCHPOINT.

         viii, 258 pages : illustrations ; 22 cm.
         Includes index.
         Part one. What you need to know about the customer experience The advent of "exceptional" customer service Bring home the bacon: the value of customer types The journey to exceptional customer experiences Getting down to the nitty-gritty: why, who, and what Innovating excellence Innovation: a collaborative process Part two. Mapping your customer's journey The pre-touchpoint moment The first touchpoint moment The core touchpoint moment The perfect last touchpoint moment The in-touchpoint moment Technology and the future of customer experience Your roadmap to What Customers Crave.

         ISBN 9781400235827.
         
         1. Customer relations 2. Customer services 3. Marketing expérientiel 4. Technological innovations 5. Creative ability in business.I. Title
         Control No. : 43339
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1054942ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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