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The Road to Luxury : The New Frontiers in Luxury Brand Management / Ashok Som, Christian Blanckaert

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    HD9999.L852
    S66 2021
     
    1054137 (Shelf),BOK
    Som, Ashok

         The Road to Luxury : The New Frontiers in Luxury Brand Management.

         xix, 492 pages : illustrations ; 24 cm.
         Includes index.

         ISBN 9781119741312.
         
         1. Luxuries - Marketing 2. Luxury goods industry 3. Brand name products - Management 4. Branding (Marketing).I. Blanckaert, Christian II. Title
         Control No. : 43165
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1054137ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKRAK TERBUKA (OPEN SHELVES)

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