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Strategic Brand Management : Building, Measuring and Managing Brand Equity / Kevin Lane Keller, Vanitha Swaminathan

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  • MARC

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    HD69.B7
    K45 2020
     
    1052026 (Ready For Circulation),BOK
    Keller, Kevin Lane , 1956-

         Strategic Brand Management : Building, Measuring and Managing Brand Equity.

         607 pages : colour illustrations ; 28 cm.

         ISBN 1292314966
         .-ISBN 9781292314969.
         
         1. Brand name products - Management.I. Swaminathan, Vanitha II. Title
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1052026Ready For CirculationPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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