MARKETING 5.0 : TECHNOLOGY FOR HUMANITY / PHILIP KOTLER, HERMAWAN KARTAJAYA, IWAN SETIAWAN.
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| | | | MARKETING 5.0 : TECHNOLOGY FOR HUMANITY. | xi, 206 pages : illustrations ; 24 cm. | Includes index. | Welcome to marketing 5.0 : technology for humanity -- Generation gap : marketing to Baby Boomers, X, Y, Z, and Alpha -- Prosperity polarization : creating inclusivity and sustainability for society -- Digital divide : making tech personal, social, and experiential -- The digital-ready organization : one strategy doesn't fit all -- The next tech : it's time for human-like technologies to take off -- The new CX : machines are cool, but humans are warm -- Data-driven marketing : building a data ecosystem for better targeting -- Predictive marketing : anticipating market demand with proactive action -- Contextual marketing : making a personalized sense-and-respond experience -- Augmented marketing : delivering tech-empowered human interaction -- Agile marketing : executing operations at pace and scale. | ISBN 9781119668510. | | 1. Marketing 2. Technology.I. Kartajaya, Hermawan - 1947- II. Setiawan, Iwan III. Title | Control No. : 41772 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1051350 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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