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Entrepreneurship and Innovation / Tim Mazzarol and Sophie Rebound

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  • MARC

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    HB615
    .M39 2017
     
    1052179 (Shelf),BOK
    Mazzarol, Tim , 1957-

         Entrepreneurship and Innovation.

         viii, 462 pages : illustrations ; 26 cm.
         pt. I Entrepreneurship and Entrepreneurs -- ch. 1 Entrepreneurship as a social and economic process -- ch. 2 The entrepreneur -- ch. 3 The entrepreneurial process -- pt. II Innovation and Strategy in Firms -- ch. 4 Intrapreneurship -- ch. 5 Innovation in small firms -- ch. 6 Adoption and diffusion of innovation -- ch. 7 Planning, business models and strategy -- ch. 8 Teams, leadership and alliances in entrepreneurial ventures -- pt. III Innovation and Strategy in Firms -- ch. 9 Financing the venture -- ch. 10 Intellectual property management -- pt. IV Emerging Issues in Entrepreneurship -- ch. 11 Risk management in innovation -- ch. 12 Disruptive innovations and commercialisation of technology -- ch. 13 Social entrepreneurship and cooperative enterprise.

         ISBN 9780734612250.
         
         1. Entrepreneurship.I. Reboud, Sophie II. Title
         Control No. : 41064
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1052179ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1052180ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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