Handbook of Research on International Travel Agency and Tour Operation Management / Edited by Mohinder CHand Dhiman, Vinay Chauhan
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| | | | | Handbook of Research on International Travel Agency and Tour Operation Management. |
| | xxi, 393 pages : illustrations ; 29 cm. | | Emerging typology of tour operators and travel agencies: the Italian experience / Antonella Capriello, Sabina Riboldazzi -- E-marketing as a tool to achieve competitiveness in travel trade industry / Himanshu Malik -- Impact of consumer generated content (CCG) on travel related decision / Ankush Ambardar, Himanshu Malik -- Role, rules and regulations for global medical tourism facilitators / Anita Medhekar -- Travel agencies and tour operators at KidZania: a proactive and innovative approach / Hugues Seraphin, Frederic Dosquet -- Insights into South Africa's travel agency sector with respect to service quality / Vannie Naidoo -- E-marketing a tool to achieve competitiveness in travel trade industry / Himanshu Malik, Minky Sharma -- Innovation in international travel agency and tour operation management / Cigdem Unurlu -- New thinking in business models / Vikram Bansal -- The long run relationship between tourism and economic growth in Western Balkan countries: a panel co-integration analysis / Eglantina Hysa, Edit Gjergji. | | ISBN 9781522584346 | | .-ISBN 9781522584971. | | | | 1. Travel agents - Management 2. Tourism - Management 3. Tourism - Cross cultural studies.I. Dhiman, Mohinder Chand - 1967- II. Chauhan, Vinay III. Title | | Control No. : 41048 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1051783 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr | | 1051784 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs |
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