Electronic Commerce : A Managerial and Social and Social Networks Perspective / Efraim Turban, David King, Jae Kyu Lee, Ting-Peng Liang, Deborrah C. Turban
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| | | | | | Electronic Commerce : A Managerial and Social and Social Networks Perspective. | | xxxviii, 791 pages : illustrations ; 27 cm Springer texts in business and economics. | | Overview of Electronic Commerce -- E-Commerce: Mechanisms, Infrastructure, and Tools -- Retailing in Electronic Commerce: Products and Services -- Business-to-Business E-Commerce -- Innovative EC Systems: From E-Government to E-Learning, Collaborative Commerce, and C2C Commerce -- Mobile Commerce and Ubiquitous Computing -- Social Commerce: Foundations, Social Marketing, and Advertising -- Social Enterprise and Other Social Commerce Topics.- Marketing and Advertising in E-Commerce -- E-Commerce Security and Fraud Issues and Protections -- Electronic Commerce Payment Systems -- Order Fulfillment Along the Supply Chain -- EC Strategy, Globalization, and SMEs -- Implementing EC Systems: From Justification to Successful Performance -- E-Commerce: Regulatory, Ethical, and Social Environments -- Launching a Successful Online Business and EC Projects. | | ISBN 9783319362700. | | | | 1. Electronic commerce 2. Electronic commerce - Management.I. King, David II. Lee, Jae Kyu III. Liang, Ting-Peng IV. Turban, Deborrah C. V. Title VI. Series | | Control No. : 40702 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1049076 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | slr | | 1049077 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | OSs | | 1049078 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | OSs |
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