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UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE / Elizabeth Evans

  • Linear

  • MARC

  •  
    P96.A83
    E93 2020
     
    1048769 (Shelf),BOK
    Evans, Elizabeth , 1981-

         UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE.

         xi, 198 pages : illustrations ; 24 cm.
         Introduction: What's in a word? -- Understanding engagement as transmedia -- Conversation vs captivation : the type of engagement -- Affect and affection : the form of engagement -- Calculating the cost : the cognitive and contextual work of engagement -- Engagement that's worth it : valuating engagement as economic and discursive commodity -- The temporal dynamics of engagement.

         ISBN 9781138632790
         .-ISBN 9781138632783.
         
         1. Mass media - Audiences 2. Digital storytelling.I. Title
         Control No. : 40573
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1048769ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKslr
    1048770ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKOSs
    1048771ShelfPTAR KAMPUS PUNCAK PERDANA(PP)BOOKOSs

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