Social Media : The Academic Library Perspective / Edited by NINA VERISHAGEN
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| | | | | Social Media : The Academic Library Perspective. |
| | xxxvi, 264 pages : illustrations (some colour) ; 23 cm Chandos Publishing Social Media Series. | | Part I: The social media landscape at the academic library -- 1. How to assess students' social media preferences: a comparison at two academic institutions / Dan Sich and Mark Aaron Polger -- 2. Social media committees: sharing the library's voice / Alejandra Nann and Nina Verishagen -- 3. The right social media platform for your library / Morgan Swan -- 4. Social media best practices: implementing guidelines for disability and copyright / Sarah Christensen and J.J. Pionke -- 5. Using scheduling apps to streamline a social media workflow / Samantha Paul and Michael Holt -- Part II: Tried and tested by librarians: social media case studies -- 6. Instagram -- 6.1 Case study 1: Using Instagram to engage students during library orientation / Katie Hutchison and Stephanie Henderson -- 6.2 Case study 2: Enhancing your Instagram following through interdepartmental collaboration / Jen Park and Steve Fowler -- 6.3 Case study 3: Student social media representatives and Instagram: connecting with the campus community through library student workers / Laura Wilson and Heather Domenicis -- 6.4 Case study 4: Are we failing at Instagram? / Matthew Blaine and Jacalyn Kremer -- 7. Twitter -- 7.1 Case study 1: Tweeting to success: managing an academic library's Twitter campaign to enhance user engagement / Emy N. Decker -- 7.2 Case study 2: Drop everything and tweet: building community on your campus / Joanna Ewing, Amber Wilson and Karen Pruneda -- 7.3 Case study 3: What do you do when they start talking back? Training librarians for next-level Twitter engagement using Springshare's LibAnswers / Sheeji Kathuria and Amanda Clay Powers -- 7.4 Case study 4: Rising above the noise: increasing local engagement through a global hashtag campaign / Emily Jack -- 8. Facebook -- 8.1 Case study 1: Breaking up is hard to do: UAB libraries and Facebook's mis(sed)connection / Dana Hettich and Becca Billings -- 8.2 Case study 2: Buying likes: our library jumped from 200 to 1000 (student) likes in 5 months / Nina Verishagen and Ann Liang -- 8.3 Case study 3: So you have been given the social media passwords. Now what? A trial-by-fire case study in Facebook marketing / Molly Marcusse -- 9. YouTube -- 9.1 Case study 1: Thousands of views: why three simple library videos have done so well / Dan Sich -- 9.2 Case study 2: Show me: getting YouTube videos to your students through SEO / Lauren Valentino Bryant -- 10. Snapchat -- 10.1 Case study 1: Snapchat in academic libraries: we ain't afraid of no ghost / Nicole Maddock, Monica Fazekas and Kevin Tanner -- 10.2 Case study 2: Snap to it: reaching users where they are with Snapchat geofilters / Laura MacLeod Mulligan and Alexander S. Di lorio -- 11. Pinterest -- 11.1 Case study 1: Extending the library's presence into the virtual space using Pinterest / Brandy R. Horne. | | ISBN 9780081024096 | | .-ISBN 0081024096. | | | | 1. Online social networks - Library applications 2. Academic libraries - Information technology 3. Social media 4. Libraries and community 5. Libraries and community 6. Online social networks - Library applications.I. Verishagen, Nina II. Title III. Series | | Control No. : 40949;40994 | | | Library : UiTM Shah Alam; UITM Sarawak; UITM Kelantan; UITM Kedah |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1052220 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | OSs | | 1052221 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | OSs | | 1052774 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | slr | | 1052775 | Shelf | | PTAR KAMPUS PUNCAK PERDANA(PP) | BOOK | OSs |
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