Service management & marketing : managing the moments of truth in service competition / Christian Gronroos
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| | | Gronroos, Christian , 1947- |
| Service management & marketing : managing the moments of truth in service competition. - Lexington, Mass , l990. | xxii, 298 p. : ill. ; 24 cm Issues in organization and management series. | ISBN 0669200352. | | 1. Customer services 2. Service industries - Marketing.I. Title II. Series | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 361178 | Shelf | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 372433 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 439557 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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