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Service management & marketing : managing the moments of truth in service competition / Christian Gronroos

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    HD9980.5
    .G776 1990
     
    361178 (Shelf),BOK
    Gronroos, Christian , 1947-

         Service management & marketing : managing the moments of truth in service competition. - Lexington, Mass , l990.

         xxii, 298 p. : ill. ; 24 cm Issues in organization and management series.

         ISBN 0669200352.
         
         1. Customer services 2. Service industries - Marketing.I. Title II. Series
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    361178ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    372433WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    439557WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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