Exhibitions, Trade Fairs and Industrial Events / Edited by Warwick Frost and Jennifer Laing
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| | | | | Exhibitions, Trade Fairs and Industrial Events. |
| | xiv, 230 pages ; 24 cm Routledge advances in event research series. | | Understanding international exhibitions, trade shows and industrial events : concepts, trends and issues / Warwick Frost and Jennifer Laing -- Modernity on show : World's Fairs, international exhibitions and expos, 1851-2020 / Warwick Frost, Gary Best and Jennifer Laing -- The High Point Furniture Market : a dilemma of eventful place making / Vern Biaett and Jenny Lukow -- The evolving nature of commercial art fairs / Hilary du Cros -- Couture on the catwalk : department store fashion shows / Jennifer Laing and Warwick Frost -- Cars of futures past : Motorclassica 2016 - the Australian International Concours d'Elegance & Classic Motor Show / Gary Best -- The symbiotic relationship between unusual venues and street food commercial events : the case of Street Feast in London / Claudia Sima and Franziska Vogt -- Narrowing the gap between paddock and plate : the Real Food Festival, Australia / Trudie Walters -- The Noodle Grand Prix as regional food industrial heritage festival : a Japanese case study / Sangkyun Kim, Eerang Park and Bokyung Kang -- Saudi food events as multi-purpose products / Emad Monshi -- Craft beer festivals : the craft brewers' experience of getting beer to market in the US and UK / Alison Dunn and Gerry Kregor -- Supporting the industry or just consuming leisure? : the case of industrial festivals and events in Jeonju, South Korea / Eerang Park and Sangkyun Kim -- Exploring family farms and sustainable entrepreneurship in Australian farmers' markets / Vanessa Ratten, Veland Ramadani and Alain Fayolle -- Beyond branding : the role of booktowns in building a relational marketplace / Melissa Kennedy -- Selling sustainability and the green economy : a case study of Ecofest, New Zealand / Jennifer Laing, Judith Mair and Warwick Frost -- Exhibitions, trade shows and industrial events in a digital age : setting a research agenda / Warwick Frost and Jennifer Laing. | | ISBN 9781138219359. | | | | 1. Trade shows 2. Technology - Marketing 3. Industrial arts - Marketing.I. Frost, Warwick II. Laing, Jennifer - 1967- III. Title IV. Series | | Control No. : 39254 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1048481 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr | | 1048482 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs | | 1048483 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs |
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