DATA DRIVEN : HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT / TOM CHAVEZ, CHRIS O'HARA, VIVEK VAIDYA
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| | | | DATA DRIVEN : HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT. | xx, 230 pages ; 24 cm. | Includes index. | Origins -- The magic coffee maker -- The emergence of people data -- Three core principles for building a winning data strategy -- Data in, data out -- The five sources of data-driven power -- Making it real for your organization -- The new basis of competition : know, personalize, and engage -- Seven forecasts to light up your future sensors. | ISBN 9781260441536. | | 1. Consumer behavior 2. Computer security 3. Artificial intelligence.I. O'Hara, Chris II. Vaidya, Vivek III. Title | Control No. : 38912 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1046412 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | slr | 1046413 | Shelf | | PERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4) | BOOK | OSs |
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