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DATA DRIVEN : HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT / TOM CHAVEZ, CHRIS O'HARA, VIVEK VAIDYA

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    HF5415.32
    .C43 2019
     
    1046412 (Shelf),BOK
    Chavez, Tom

         DATA DRIVEN : HARNESSING DATA AND AI TO REINVENT CUSTOMER ENGAGEMENT.

         xx, 230 pages ; 24 cm.
         Includes index.
         Origins -- The magic coffee maker -- The emergence of people data -- Three core principles for building a winning data strategy -- Data in, data out -- The five sources of data-driven power -- Making it real for your organization -- The new basis of competition : know, personalize, and engage -- Seven forecasts to light up your future sensors.

         ISBN 9781260441536.
         
         1. Consumer behavior 2. Computer security 3. Artificial intelligence.I. O'Hara, Chris II. Vaidya, Vivek III. Title
         Control No. : 38912
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1046412ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKslr
    1046413ShelfPERPUSTAKAAN SAINS DAN TEKNOLOGI TAR(P4)BOOKOSs

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