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Fashion Merchandising : Principles and Practice / James Clark

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    HD9940.A2
    C53 2021
     
    1046991 (Shelf),2nd ed,BOK
    Clark, James

         Fashion Merchandising : Principles and Practice.

         xxii, 274 pages : illustrations ; 26 cm.
         Previous edition: London: Palgrave, 2015.
         PART I: INTRODUCTION AND CONTEXT OF THE FASHION MERCHANDISER ROLE.- 1. Fashion Retailing.- 2. Fashion, Business and Product.- 3. The activities of Buying and Merchandising.- 4. Organizing the Buying and Merchandising Function.- PART II: FASHION MERCHANDISING.- 5. Fashion Merchandising: The Prentice Day Case Study.- 6. Fashion Merchandising: Research and Analysis.- 7. Fashion Merchandising: Budgeting.- 8. Fashion Merchandising: Open to Buy.- 9. Fashion Merchandising: Range Planning.- 10. Fashion Merchandising: Sizing, Deliveries and Allocation.- PART III: FASHION MERCHANDISING AND THE MODERN TRADING ENVIRONMENT.- 11. Merchandising: A global perspective.- 12. e-Commerce and buying and merchandising.- 13. The merchandiser and the supply chain.- 14. Sustainability and product management.

         ISBN 9781352011104.
         
         1. Fashion merchandising - Planning.I. Title
         Control No. : 38856
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1046991Shelf2nd edPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKslr
    1046992Shelf2nd edPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKOSs

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