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PUBLIC RELATIONS : A PRACTICAL APPROACH / ELLEN GUNNING

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  • MARC

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    HD59
    .G86 2019
     
    1047168 (Shelf),3rd ed,BOK
    Gunning, Ellen.

         PUBLIC RELATIONS : A PRACTICAL APPROACH.

         xviii, 258 pages : illustrations ; 24 cm.
         Includes index.
         Appreciation of public relations -- Ethics -- Objectives, publics & techniques -- PR & The Media -- Creating content -- Storytelling -- Event management -- Structure & management of consultancy & in-house departments -- Preparing and delivering a PR proposal -- Sponsorship -- Corporate social responsibility -- Crisis PR -- Political PR -- Future of PR.

         ISBN 9781352002782.
         
         1. Public relations - Ireland.I. Title
         Control No. : 38844
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1047168Shelf3rd edPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKslr
    1047169Shelf3rd edPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKOSs

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