THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS : How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry / Christy Lamagna
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| | | | | | THE STRATEGIC PLANNING GUIDE FOR EVENT PROFESSIONALS : How Strategic Events Will: Ignite Your Career, Transform Your Company & Elevate The Entire Meeting Industry. | | 187 pages : illustrations ; 24 cm. | | Who should read this book -- Foreword -- Preface -- The event industry today -- Beyond logistics: setting our sights on strategy -- Understanding the WHY -- Preparing for your first discovery session -- Mapping out the plan -- Ask them and ye shall get an earful -- Measuring what matters -- What makes people tick? -- Learning, Mindfulness, and inclusion -- Keeping the conversation going -- Designing an environment for change -- Moving on up! -- Content and production -- Planning your future -- Coming together as an industry -- Collecting and connecting -- Strategic sponsorships -- Strategic thinking for hotels, vendors, and third-party providers -- The art of having difficult conversations -- Nuturing a curious mind -- Let's talk logistics -- To be (a good person) or not to be -- Strategy and struggle -- Money, money, money! -- Do you speak speaker? -- Making safety strategic -- Onward and upward -- Glossary -- Bibliography -- About the author. | | ISBN 9781732563827 | | .-ISBN 1732563829. | | | | 1. Meeting planners 2. Meetings - Planning 3. Congresses and conventions - Planning 4. Special events - Planning 5. Business planning.I. Title | | Control No. : 37878 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1045463 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs |
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