RESEARCH METHODS FOR BUSINESS STUDENTS / Mark N.K. Saunders, Philip Lewis, Adrian Thornhill
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| | | | | | RESEARCH METHODS FOR BUSINESS STUDENTS , 2019. | | xxvii, 833 pages : illustrations ; 26.6cm. | | Revised edition of the authors' Research methods for business students, 2015. | | Publisher's acknowledgements -- Business and management research, reflective diaries and the purpose of this book -- Formulating and clarifying the research topic -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Utilising secondary data -- Collecting data through observation -- Collecting primary data using research interviews and research diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting your project report -- Bibliography -- Appendices -- Glossary -- Index. | | ISBN 9781292208787. | | | | 1. Business - Research 2. Business - Research - Data Processing.I. Lewis, Philip - 1945- II. Thornhill, Adrian III. Title | | Control No. : 40587;40858 | | | Library : UiTM Shah Alam; UiTM Negeri Sembilan; UITM Kelantan |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1049584 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr | | 1049585 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs | | 1049586 | Issued | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs | | 1050263 | Shelf | 8th ed | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | slr | | 1050264 | Shelf | 8th ed | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | OSs |
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