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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne

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    HF5415.153
    .K53 2015
     
    1043436 (Shelf),BOK
    Kim, W. Chan.

         Blue ocean strategy : how to create uncontested market space and make the competition irrelevant.

         xxviii, 287 p. : ill. ; 24 cm.

         ISBN 9781625274496 (hbk.).
         
         1. New products 2. Market segmentation.I. Mauborgne, Renée II. Title
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1043436ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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