ISLAMIC BRANDING AND MARKETING : CREATING A GLOBAL ISLAMIC BUSINESS / PAUL TEMPORAL
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| | | | | | ISLAMIC BRANDING AND MARKETING : CREATING A GLOBAL ISLAMIC BUSINESS. | | xvii, 324 pages : illustrations ; 24 cm. | | Introduction -- Why Muslim nations need to develop strong brands -- An overview of Muslim markets -- The nature and structure of Islamic markets -- Building a brand strategy -- Opportunities in Islamic brand categories -- The future : opportunities in the internet, media, and digital world -- Challenges facing Islamic brands -- Key success factors and strategies for aspiring Islamic brands -- Challenges and key strategies for the building and marketing of non-Muslim brands to Muslim markets -- Summary of power brand strategy programs for Muslim markets. | | ISBN 9780470825396 | | .-ISBN 0470825391. | | | | 1. Marketing - Islamic countries 2. Consumers - Islamic countries - Psychology.I. Title | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1043352 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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