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CASE STUDIES IN THE TRADITIONAL FOOD SECTOR : A volume in the Consumer Science and Strategic Marketing Series / Edited by ALESSIO CAVICCHI, CRISTINA SANTINI

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    .C37 2018
     
    1044786 (Shelf),BOK
    CASE STUDIES IN THE TRADITIONAL FOOD SECTOR : A volume in the Consumer Science and Strategic Marketing Series.

         xxxii, 376 pages : illustrations, graph ; 23 cm. Woodhead publishing series in food science, technology and nutrition.
         1. Introduction Part I: Market outlook, factors and trends 2. Traditional food: definitions and nuances 3. Global trends in traditional food production and retailing 4. Consumer behavior towards traditional products 5. R&D, the myth: where is research going to? What is the role of consumer science as a business tool in traditional food sector? Part II: New and innovative products: the role of consumer science 6. How can Consumer Science help to reduce the risk of market failure? 7. What is the role of CS in helping new products development? 8. What are the benefits for a company that employs consumer science in product/process innovation? Part III: Sustaining the growth: consumer science and market growth 9. How CS can be employed in a market growth strategy? 10. How CS can be used for producing info that can be employed in strategy making? Part IV: Mature products in a mature business: when consumer science helps with repositioning or rejuvenating a mature product 11. How firms can use CS when their products achieve the peak of the product life cycle and they get into the decline phase? 12. How firms can transform their dog (BCG matrix) products into profitable ones by employing CS? Part V: Interpreting market dynamics and demand: consumer science as a means to achieve strategic information 14. How CS can be used for gaining info about consumers and the market? 15. How do firms process info? 16. How do firms use consumer science to optimize internal information flows and communication 17. Conclusions Appendix: further insights on methodological tools adopted in this book.

         ISBN 9780081010075
         .-ISBN 0081010079.
         
         1. Food industry and trade - Case studies 2. Food industry and trade - Case studies - Marketing 3. Food preferences - Case studies - Research.I. Cavicchi, Alessio II. Santini, Cristina III. Title IV. Series
         Control No. : 36559
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1044786ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1044787IssuedPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs
    1044788ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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