BLUE OCEAN SHIFT : BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH / W. CHAN KIM, RENÉE MAUBORGNE
-
| | | | | | BLUE OCEAN SHIFT : BEYOND COMPETING - PROVEN STEPS TO INSPIRE CONFIDENCE AND SEIZE NEW GROWTH. | | xi, 322 pages : illustrations, charts ; 24 cm. | | Originally published: New York : Hachette Books, 2017. | | Part I. Blue ocean shift : Reach beyond the best -- The fundamentals of market-creating strategy -- The mind of a blue ocean strategist -- Humanness, confidence, and creative competence -- Part II. The five steps to making a blue ocean shift : Step one: Getting started ; Choosing the right place to start -- Constructing the right blue ocean team -- Step two: Understand where you are now : Getting clear about the current state of play -- Step three: Imagine where you could be : Uncovering the hidden pain points that limit the size of your industry -- Discovering an ocean of noncustomers -- Step four: Find how you get there : Reconstructing market boundaries, systematically -- Developing alternative blue ocean opportunities -- Step five: Make your move : Selecting your blue ocean move and conducting rapid market tests -- Finalizing and launching your blue ocean move -- Epilogue : A national blue ocean shift in action. | | ISBN 9781509832163. | | | | 1. New products 2. Market segmentation 3. BUSINESS & ECONOMICS - Entrepreneurship 4. Marketing - Management.I. Renée Mauborgne II. Title | | Control No. : 36006 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1043723 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|
