INTERCULTURAL PUBLIC RELATIONS : Theories for Managing Relationships and Conflicts with Strategic Publics / Lan Ni, Qi Wang and Bey-Ling Sha.
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| | | | | | INTERCULTURAL PUBLIC RELATIONS : Theories for Managing Relationships and Conflicts with Strategic Publics. | | vii, 329 pages ; 24 cm. | | Biasa FKPM. | | Part 1. Theoretical foundations -- Foundational theories in public relations management -- History and foundational theories of intercultural communication -- Conflict management and negotiation -- Part 2. Intercultural public relations at various levels -- Interpersonal level: competencies and practices -- Intra-organizational level: identifying and communicating with publics -- Intra-organizational level: relationship management -- Intra-organizational level: conflict management and negotiation -- Organizational level: organizational identity and identification -- Social media -- Conclusions. | | ISBN 9781138189218. | | | | 1. Public relations 2. Intercultural communication 3. Kulturkontakt.I. Wang, Qi II. Sha, Bey-Ling III. Title | | Control No. : 35631 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1043728 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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