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THE CATALYST : How to Change Anyone's Mind / Jonah Berger,

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  • MARC

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    BF637.C4
    B47 2020
     
    1043542 (Shelf),BOK
    Berger, Jonah

         THE CATALYST : How to Change Anyone's Mind.

         x, 270 pages : illustrations ; 22 cm.
         Best Seller PKEJ.
         Includes index.
         Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis.

         ISBN 9781982143183.
         
         1. Change (Psychology) 2. Persuasion (Psychology) 3. BUSINESS & ECONOMICS - Decision-Making & Problem Solving.I. Title
         Control No. : 35604
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1043542ShelfPERPUSTAKAAN KEJURUTERAAN TAR(P3)BOOKRAK TERBUKA (OPEN SHELVES)

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