THE CATALYST : How to Change Anyone's Mind / Jonah Berger,
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| | | | THE CATALYST : How to Change Anyone's Mind. | x, 270 pages : illustrations ; 22 cm. | Best Seller PKEJ. | Includes index. | Reactance -- Endowment -- Distance -- Uncertainty -- Corroborating evidence -- Epilogue -- Acknowledgments -- Appendix. Active listening ; Applying freemium ; Force field analysis. | ISBN 9781982143183. | | 1. Change (Psychology) 2. Persuasion (Psychology) 3. BUSINESS & ECONOMICS - Decision-Making & Problem Solving.I. Title | Control No. : 35604 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1043542 | Shelf | | PERPUSTAKAAN KEJURUTERAAN TAR(P3) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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