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RESEARCH METHODS FOR BUSINESS : A Skill-Building Approach / Uma Sekaran

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  • MARC

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    HD30.4
    .S45 2003
     
    1035950 (Ready For Circulation),BOK
    Gifted By-WMRO (1035950)
    Sekaran, Uma

         RESEARCH METHODS FOR BUSINESS : A Skill-Building Approach.

         xiv, 450 pages : illustrations ; 25 cm.
         Wakaf Collections: Prof Dr. Hj. Muhamad Rahimi Osman.
         Introduction to Research -- Scientific Investigation --Technology and Business Research -- The Research Process: Steps 1 to 3: The Broad Problem Area, Preliminary Data Gathering, Problem Definition -- The Research Process: Steps 4 and 5: Theoretical Framework Hypothesis Development -- The Research Process: Step 6: Elements of Research Design -- Experimental Designs -- Measurement of Variables: Operational Definition and Scales-- Measurement: Scaling, Reliability, Validity -- Data Collection Methods -- Sampling -- Data Analysis and Interpretation -- The Research Report -- Managerial Decision Making and Research -- Module: A Refresher on Some statistical Terms and Tests.

         ISBN 9814126748
         .-ISBN 0471203661.
         
         1. Business - Research 2. Business - Research - Methodology.I. Title
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1035950Ready For CirculationPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKWKF

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