Event Sponsorship and Fundraising : An advanced guide / Tom Lunt and Eva Nicotra
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| | | | | | Event Sponsorship and Fundraising : An advanced guide. | | xxvii, 259 pages : illustrations ; 24 cm. | | Introduction to event sponsorship, fundraising, partnerships and relationship development -- Event sponsorship at the centre of the integrated marketing communications mix -- Delivering event sponsorship campaigns -- Identifying and securing sponsors and funding opportunities -- Prospecting for grant funding and sponsorship: case studies from Scottish cycling events -- Preparing and delivering a sponsorship pitch -- Managing relationships with sponsors and funding bodies -- Legal issues in event sponsorship and fundraising -- Evaluating sponsorship and grant-making relationships -- Where next for event sponsorship and fundraising? -- Practical templates to kick-start your event sponsorship and fundraising -- Afterword: building your career in sponsorship and fundraising. | | ISBN 9780749480929. | | | | 1. Special events - Management 2. Corporate sponsorship 3. Special events - Marketing.I. Nicotra, Eva II. Title | | Control No. : 43745 | | | Library : UiTM Shah Alam; UiTM Negeri Sembilan |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1055849 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | slr | | 1055850 | Shelf | | PTAR KAMPUS PUNCAK ALAM(PPA) | BOOK | OSs |
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