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Marketing channels : infomercials, and the future of televised marketing / Craig Robert Evans

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  • MARC

  •  
    HF6146.T42
    E974 1994
     
    364073 (Shelf),BOK
    Evans, Craig Robert

         Marketing channels : infomercials, and the future of televised marketing. - Englewood Cliffs, N.J. , 1994.

         xxv, 308 p. : ill. ; 24 cm.

         ISBN 0130751510.
         
         1. Advertising - Television programs 2. Marketing channels 3. Television advertising.I. Title
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    364073ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret
    429806WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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