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Publishing for Profit : Successful Bottom-Line Management for Book Publishers / Thomas Woll

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    Z471
    .W65 2014
     
    1033497 (Shelf),BOK
    Woll, Thomas

         Publishing for Profit : Successful Bottom-Line Management for Book Publishers.

         xxviii, 370 pages : illustrations ; 23 cm.
         Previous edition: 2006. Includes index.
         C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.

         ISBN 9781613749739.
         
         1. Publishers and publishing - Management 2. Publishers and publishing - Finance 3. Media Studies.I. Title
         Control No. : 29703
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1033497ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKslr
    1033498ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKOSs

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