Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

Publishing for Profit : Successful Bottom-Line Management for Book Publishers / Thomas Woll

  • Linear

  • MARC

  •  
    Z471
    .W65 2014
     
    1033501 (Shelf),BOK
    Woll, Thomas

         Publishing for Profit : Successful Bottom-Line Management for Book Publishers.

         xxviii, 370 pages ; 23 cm.
         Previous edition: 2006. Includes index.
         C³ : commitment, consistency, credibility -- The publishing environment -- Define your niche -- Make planning primary -- Keep your staff lean (but not necessarily mean) -- Protect your assets -- The editorial process/content management -- Production and manufacturing -- Sales ... and more sales -- Subsidiary rights -- Direct response marketing : Internet 101 -- Operations, fulfillment, and accounting -- Electronic publishing and marketing -- Returns.

         ISBN 9781613749739.
         
         1. Publishers and publishing - Management 2. Publishers and publishing - Finance 3. Media Studies.I. Title
         Control No. : 29695
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1033501ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

Search In

Shelf Browse

No Shelf Browse Data.

Top