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European advertising strategies : the profiles and policies of multinational companies operating in Europe / Rein Rijkens ; with a foreword by Lord Cockfield

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    HF5813.E79
    R55 1992
     
    361169 (Shelf),BOK
    Rijkens, Rein

         European advertising strategies : the profiles and policies of multinational companies operating in Europe. - London, England , 1992.

         xiv, 210 p. : ill. ; 25 cm.

         ISBN 0304317969.
         
         1. Advertising - Europe - Case studies 2. International business enterprises - Europe - Case studies.I. Title
         Library : UiTM Shah Alam; UITM Perlis
    Accn No.Item StatusAdd IdLocationSMDItem Category
    361169ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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