Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation / Damian Ryan
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| | | | | | Understanding Digital Marketing : Marketing Strategies for Engaging the Digital Generation. - New York , 2012. | | xxxv, 424 pages : illustrations ; 24 cm. | | "Marketing expert Damian Ryan looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This new edition demonstrates in a practical and comprehensive way how to harness the power of digital media and use it to achieve the utmost success in business. It has also been thoroughly revised with more. Revised edition of the author's Understanding digital marketing, [2014]. Includes index. | | Digital marketing... the origin of... -- Have a plan and stick to... strategy! -- Couch, touch, pause... engage... -- Search : being found online -- Understanding social media -- Understanding e-mail marketing -- Understanding mobile marketing -- Content marketing and native advertising -- Understanding programmatic -- All about video -- Understanding online PR -- Understanding performance marketing -- Understanding the IoT -- Optimizing the customer and user experience -- The future of digital marketing. | | ISBN 9780749464271 | | .-ISBN 9780749478438. | | | | 1. Internet marketing 2. Social media 3. Strategic planning.I. Title | | Control No. : 28487 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1028150 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | slr | | 1028151 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | |
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