ECONOMICS / John Sloman; Dean Garratt; Jon Guest
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| | | | | | ECONOMICS. | | 863 pages : illustrations ; 27 cm. | | Includes index. | | Front Cover; Title Page; Copyright Page; About the Authors; Brief Contents; Contents; Preface; Student Resources Flowchart; Lecturer Resources Flowchart; Acknowledgements; Publisherâ | | x80; | | x99;s Acknowledgements; Part A Introduction; Why Economics is Good for You; What is economics?; Puzzles and stories; Applying the principles; 1 Economics and Economies; 1.1 What do economists study?; 1.2 Different economic systems; 1.3 The nature of economic reasoning; Boxes; 1.1 Looking at macroeconomic data; 1.2 The opportunity costs of studying; 1.3 Scarcity and abundance; 1.4 Command economies. 1.5 Adam Smith (1723â | | x80; | | x93;90)1.6 Ceteris paribus; Part B Foundations of Microeconomics; 2 Supply and Demand; 2.1 Demand; 2.2 Supply; 2.3 Price and output determination; 2.4 Elasticity; 2.5 The time dimension; Boxes; 2.1 The demand for lamb; 2.2 UK house prices; 2.3 Stock market prices; 2.4 Advertising and its effect on demand curves; 2.5 Any more fares?; 2.6 Using calculus to calculate the price elasticity of demand; 2.7 Short selling; 2.8 Dealing in futures markets; 3 Government and the Market; 3.1 The control of prices; 3.2 Indirect taxes and subsidies. 3.3 Government rejection of market allocation3.4 Agriculture and agricultural policy; Boxes; 3.1 A minimum unit price for alcohol; 3.2 The rise in illegal lending; 3.3 How can ticket touts make so much money?; 3.4 Ashes to ashes?; 3.5 The fallacy of composition; Part C MICROECONOMIC THEORY; 4 Background to Demand: the Rational Consumer; 4.1 Marginal utility theory; 4.2 The timing of costs and benefits; 4.3 Indifference analysis; Boxes; 4.1 Using calculus to derive a marginal utility function; 4.2 The marginal utility revolution: Jevons, Menger, Walras; 4.3 Taking account of time. 4.4 Love and caring4.5 Consumer theory: a further approach; 5 Consumer Behaviour in an Uncertain World; 5.1 Demand under conditions of risk and uncertainty; 5.2 Behavioural economics; Boxes; 5.1 Experimental economics; 5.2 The endowment effect; 5.3 Modelling present bias; 5.4 Nudging people; 5.5 Is economics the study of selfish behaviour?; 6 Background to Supply; 6.1 The short-run theory of production; 6.2 Costs in the short run; 6.3 The long-run theory of production; 6.4 Costs in the long run; 6.5 Revenue; 6.6 Profit maximisation; Boxes; 6.1 Malthus and the dismal science of economics. 6.2 Diminishing returns in the bread shop6.3 The relationship between averages and marginals; 6.4 The relationship between TPP, MPP and APP; 6.5 The fallacy of using historic costs; 6.6 Are fixed costs always the same as sunk costs?; 6.7 Cost curves in practice; 6.8 The Cobbâ | | x80; | | x93;Douglas production function; 6.9 Minimum efficient scale; 6.10 Using calculus to find the maximum profit output; 6.11 The logic of logistics; 7 Profit Maximising under Perfect Competition and Monopoly; 7.1 Alternative market structures; 7.2 Perfect competition; 7.3 Monopoly; 7.4 The theory of contestable markets; Boxes. |
| | ISBN 9781292064772 | | .-ISBN 9781292187853. | | | | 1. Economics 2. Économie politique - Manuels d'enseignement supérieur.I. Garratt, Dean II. Guest, Jon III. Title | | Control No. : 28458 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1028103 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | slr | | 1028104 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | OSs |
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