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Marketing plans : how to prepare them, how to profit from them / Malcolm McDonald, Hugh Wilson

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    HF5415.13
    .M255 2016
     
    1055828 (Shelf),BOK
    Malcolm McDonald, Hugh Wilson

         Marketing plans : how to prepare them, how to profit from them.

         xv, 624 pages : illustration (some color) ; 25 cm.
         Revised edition of the authors' Marketing plans, 2011.
         Marketing Plans is designed as a tool and a user–friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step–by–step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands–on guide to implementing every single concept included in the text.

         ISBN 9781119217138.
         
          1. Marketing - Management 2. Marketing - Planning.I. Wilson Hugh - 1962 II. Title
         Control No. : 43752
         Library : UiTM Shah Alam; UITM Melaka
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1055828ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr
    1055829ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKOSs

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