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DATA - DRIVEN PRINT : STRATEGY AND IMPLEMENTATION / PATRICIA SORCE, MICHAEL PLETKA

  • Linear

  • MARC

  •  
    HF5861
    .S67 2006
     
    1061388 (Ready For Circulation),BOK
    Sorce, Patricia

         DATA - DRIVEN PRINT : STRATEGY AND IMPLEMENTATION.

         xiv, 177 pages : illustrations ; 22 cm Printing industry center series 2.
         The power of personalization -- Data-driven print in the integrated media world -- The current state of data-driven communications -- A strategic framework for data-driven print -- Information technology requirements for producing data-driven print -- Matching digital printing infrastructure to market focus -- Creating the right business strategy and system for selling data-driven print -- Measuring success : closing the feedback loop -- The intelligent use of data-driven print.

         ISBN 9781933360065
         .-ISBN 1933360062.
         
         1. Advertising, Direct-mail 2. Digital printing.I. Pletka, Michael II. Title III. Series
         Control No. : 27770;46446
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1061388Ready For CirculationPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs

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