DATA - DRIVEN PRINT : STRATEGY AND IMPLEMENTATION / PATRICIA SORCE, MICHAEL PLETKA
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| | | | 1061388 (Ready For Circulation),BOK |
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| | DATA - DRIVEN PRINT : STRATEGY AND IMPLEMENTATION. | xiv, 177 pages : illustrations ; 22 cm Printing industry center series 2. | The power of personalization -- Data-driven print in the integrated media world -- The current state of data-driven communications -- A strategic framework for data-driven print -- Information technology requirements for producing data-driven print -- Matching digital printing infrastructure to market focus -- Creating the right business strategy and system for selling data-driven print -- Measuring success : closing the feedback loop -- The intelligent use of data-driven print. | ISBN 9781933360065 | .-ISBN 1933360062. | | 1. Advertising, Direct-mail 2. Digital printing.I. Pletka, Michael II. Title III. Series | Control No. : 27770;46446 |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1061388 | Ready For Circulation | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs |
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