ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch & Michael A. Belch
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| | | | ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE. | 1 volume (various pagings) : colour illustrations ; 29 cm. | ISBN 9781259921698. | | 1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A. II. Title | Control No. : 27697 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1034350 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | slr | 1034351 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs | 1034352 | Shelf | | PERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS) | BOOK | OSs |
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