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ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE / George E. Belch & Michael A. Belch

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  • MARC

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    HF5823
    .B387 2018
     
    1034350 (Shelf),BOK
    Belch, George E.

         ADVERTISING AND PROMOTION : AN INTEGRATED MARKETING COMMUNICATIONS PERSPECTIVE.

         1 volume (various pagings) : colour illustrations ; 29 cm.

         ISBN 9781259921698.
         
         1. Advertising 2. Sales promotion 3. Communication in marketing.I. Belch, Michael A. II. Title
         Control No. : 27697
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1034350ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKslr
    1034351ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs
    1034352ShelfPERPUSTAKAAN KOMPLEKS ALAM BINA & SENI REKA(PKAS)BOOKOSs

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