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Understanding Service Consumer / Jochen Wirtz

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    HD9980.5
    .W5684 2017
     
    1033737 (Shelf),Vol. 1,BOK
    Wirtz, Jochen

         Understanding Service Consumer.

         52 pages : illustrations, some colour ; 23 cm Winning in Service Markets Series Vol. 1.

         ISBN 9781944659097
         .-ISBN 9781944659110.
         
          1. Service industries - Marketing 2. Customer services - Marketing 3. Consumer behavior.I. Title II. Series
         Control No. : 27612
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1033737ShelfVol. 1PTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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