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Advertising, Promotion, and other aspects of Integrated Marketing Communications / J. Craig Andrews

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  • MARC

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    HF5415.123
    .S54 2018
     
    1031685 (Shelf),BOK
    Andrews, J. Craig

         Advertising, Promotion, and other aspects of Integrated Marketing Communications.

         xix, 635 pages : illustrations ; 28 cm.

         ISBN 9781337282659 (paperback).
         
         1. Communication in marketing 2. Sales promotion 3. Advertising 4. Direct marketing.I. Shimp, Terence A. II. Title
         Control No. : 27063
         Library : UiTM Shah Alam; UITM Melaka; UITM Pahang; UITM Kelantan
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1031685ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKRAK TERBUKA (OPEN SHELVES)

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