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Strategic media planning / Kent M. Lancaster, Helen E. Katz

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  • MARC

  •  
    P95.815
    .L36 1990
     
    296600 (Withdrawn),BOK
    Lancaster, Kent M

         Strategic media planning. - Lincolnwood, Ill., USA , 1989.

         xii, 285 p. : ill. ; 25 cm. + 2 computer disks (3 1/2-5 1/4 in.).
         System requirements for computer disks: For the 3 1/2 in. disk, Apple Macintosh computer with System tools disk; for 5 1/4 in. disk, IBM and compatible computers with DOS 1.1 (3.0 or higher is better); printer.

         ISBN 0844234753.
         
         1. Mass media - Handbooks, manuals, etc. - Planning - Software 2. Mass media - Handbooks, manuals, etc. - Software - Planning.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    296600WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    339570WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    353558ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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