Pitch, Tweet, or Engage on the Street : How to Practice Global Public Relations and Strategic Communication / Kara Alaimo
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| | | | | | Pitch, Tweet, or Engage on the Street : How to Practice Global Public Relations and Strategic Communication. | | xi, 427 pages : illustrations ; 23 cm. | | 1. Global and local approaches to international public relations -- 2. Culture is the key -- 3. Building, managing, and evaluating your global public relations team -- 4. Global public relations for corporations -- 5. Public relations on global issues -- 6. Global public relations for governments -- 7. The global media and social networks -- 8. Public relations in Asia and the Pacific -- 9. Public relations in Europe -- 10. Public relations in the Middle East and North Africa -- 11. Public relations in North and Latin America -- 12. Public relations in sub-Saharan Africa. | | ISBN 9781138916050. | | | | 1. High technology industries - Public relations 2. Social media - Electronic books 3. Public relations.I. Title | | Control No. : 26138 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1025189 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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