Inside Book Publishing / Giles Clark; Angus Phillips
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| | | | Inside Book Publishing. | xix, 355 pages : illustrations ; 25 cm. | Introduction -- publishing trends and digital transformations -- The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing. | ISBN 9780415537179. | | 1. Publishers and publishing - Great Britain 2. Publishers and publishing - Vocational guidance.I. Phillips, Angus II. Title | Control No. : 26120 | | Library : UiTM Shah Alam |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 1025185 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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