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Inside Book Publishing / Giles Clark; Angus Phillips

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  • MARC

  •  
    Z278
    .C53 2014
     
    1025185 (Shelf),BOK
    Clark, Giles

         Inside Book Publishing.

         xix, 355 pages : illustrations ; 25 cm.
         Introduction -- publishing trends and digital transformations -- The development of modern trade publishing -- Publishing for educational, academic and professional markets -- The characteristics of the main publishing sectors -- Creating and protecting value in publishing -- The author -- Commissioning -- The author contract and editorial development -- Design and production -- Marketing -- Sales and distribution -- Rights sales -- The sales channels for books in the UK -- Getting into publishing.

         ISBN 9780415537179.
         
         1. Publishers and publishing - Great Britain 2. Publishers and publishing - Vocational guidance.I. Phillips, Angus II. Title
         Control No. : 26120
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1025185ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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