CONDUCTING FOCUS GROUPS : FOR BUSINESS & MANAGEMENT STUDENTS / Caroline J. Oates; Panayiota J. Alevizou
-
| | | | | | CONDUCTING FOCUS GROUPS : FOR BUSINESS & MANAGEMENT STUDENTS. | | x, 90 pages ; 25 cm Mastering business research methods. | | Machine generated contents note: 1. Introduction -- 2. Understanding Focus Groups -- 3. Basic Components of Focus Groups -- 4. Conducting Focus Groups -- 5. Examples of Focus Groups -- 6. Conclusions. | | ISBN 9781473948211. | | | | 1. Business - Research - Methodology 2. Management - Research - Methodology 3. Focus groups.I. Alevizou, Panayiota J. II. Title III. Series | | Control No. : 25208 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1024689 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
|
|
|
