Shah Alam

  • UiTM Shah Alam
  • UITM Sarawak
  • UITM Perlis
  • UITM Pulau Pinang
  • UITM Sabah
  • UiTM Negeri Sembilan
  • UiTM Johor
  • UITM Melaka
  • UITM Pahang
  • UITM Kelantan
  • UITM Kedah
  • UITM Perak
  • UITM Terengganu
  • UiTM Libraries
.

UNDERSTANDING CONSUMER DECISION MAKING : The Means-End Approach to Marketing and Advertising Strategy / Edited by Thomas J. Reynolds, Jerry C. Olson

  • Linear

  • MARC

  •  
    HF5415.32
    .U53 2001
     
    1025197 (Shelf),BOK
    UNDERSTANDING CONSUMER DECISION MAKING : The Means-End Approach to Marketing and Advertising Strategy.

         xvii, 447 pages : illustrations ; 24 cm.

         ISBN 0805817301
         .-ISBN 080581731X.
         
         1. Consumer behavior 2. Marketing - management.I. Reynolds, Thomas J. - 1947- II. Olson Jerry C - 1944- III. Title

         http://www.loc.gov/catdir/enhancements/fy0634/99047703-d.html
         Control No. : 24783
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1025197ShelfPTAR KAMPUS PUNCAK ALAM(PPA)BOOKslr

Search In

Shelf Browse

No Shelf Browse Data.

Top