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Doing well while doing good : the marketing link between business & nonprofit causes / L. Lawrence Embley

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    HD60.5.U5
    E43 1993
     
    336639 (Shelf),BOK
    Embley, L. Lawrence

         Doing well while doing good : the marketing link between business & nonprofit causes. - Englewood Cliffs, N.J. , 1993.

         xix, 252 p. : ill. ; 24 cm.
         Includes index.

         ISBN 0132198746.
         
         1. Social responsibility of business - United States 2. Corporations - United States - Charitable contributions 3. Marketing - United States 4. Corporations, Nonprofit - United States - Marketing.I. Title
         Library : UiTM Shah Alam; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    336639ShelfPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    343917WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)

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