Advertising worldwide : concepts, theories and practice of international, multinational global advertising / Marieke de Mooij
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| | | Mooij, Marieke de , l943- |
| Advertising worldwide : concepts, theories and practice of international, multinational global advertising. - New York , l994. | xix, 570 p. : ill. ; 23 cm. | ISBN 0132885980. | | 1. Advertising 2. Advertising media planning.I. Title | | Library : UiTM Shah Alam; UITM Melaka; UITM Terengganu |
| Accn No. | Item Status | Add Id | Location | SMD | Item Category | 362857 | Withdrawn | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) | 376589 | Withdrawn | | PERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2) | BOOK | RAK TERBUKA (OPEN SHELVES) | 511455 | Shelf | | PERPUSTAKAAN UNDANG-UNDANG TAR(PUU) | BOOK | ret |
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