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Advertising worldwide : concepts, theories and practice of international, multinational global advertising / Marieke de Mooij

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  • MARC

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    HF5823
    .M48 1994
     
    362857 (Withdrawn),BOK
    Mooij, Marieke de , l943-

         Advertising worldwide : concepts, theories and practice of international, multinational global advertising. - New York , l994.

         xix, 570 p. : ill. ; 23 cm.

         ISBN 0132885980.
         
         1. Advertising 2. Advertising media planning.I. Title
         Library : UiTM Shah Alam; UITM Melaka; UITM Terengganu
    Accn No.Item StatusAdd IdLocationSMDItem Category
    362857WithdrawnPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)
    376589WithdrawnPERPUSTAKAAN PENGURUSAN & PERNIAGAAN TAR(P2)BOOKRAK TERBUKA (OPEN SHELVES)
    511455ShelfPERPUSTAKAAN UNDANG-UNDANG TAR(PUU)BOOKret

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