Marketing Performativity : Theories, Practices and devices / Edited by Katy Mason, Hans Kjellberg and Johan Hagberg
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| | | | | Marketing Performativity : Theories, Practices and devices. |
| | x, 250 pages ; 25 cm Key Issues in Marketing Management. | | Introduction - Exploring the performativity of marketing: theories, practices and devices Katy Mason, Hans Kjellberg and Johan Hagberg1. Epistemologies in the wild: local knowledge and the notion of performativity Johan Nilsson and Claes-Fredrik Helgesson2. `Is there a gap in the market, and is there a market in the gap?' How advertising planning performs markets Erik S. Jacobi, James Freund and Luis Araujo3. Performing market segmentation: a performative perspective Peet Venter, Alex Wright and Sally Dibb4. Brand transformation: a performative approach to brand regeneration Andrea Lucarelli and Anette Hallin5. The dividualised consumer: sketching the new mask of the consumer Robert Cluley and Stephen D. Brown6. Myriam's `adverteasing': on the performative power of marketing promises Franck Cochoy7. Exploring the brand's world-as-assemblage: the brand as a market shaping device Winfred Ikiring Onyas and Annmarie Ryan8. The performativity of sustainability: making a conduit a marketing device John Finch, Conor Horan and Emma Reid9. `Elephants can't gallop': performativity, knowledge and power in the market for lay-investing Philip Roscoe10. Construction of silence on issues of sustainability through branding in the fashion market Cecilia Soler, Julia Baeza and Camilla Svard. | | ISBN 9781138237261. | | | | 1. Marketing research 2. Export marketing 3. Product management.I. Mason, Katy II. Kjellberg, Hans III. Hagberg, Johan IV. Title V. Series | | Control No. : 22610 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1022363 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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