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Internal Marketing : Tools and concepts for customer-focused management / Pervaiz K. Ahmed and Mohammed Rafiq

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    HF5415.13
    .P47 2016
     
    1022376 (Shelf),BOK
    Pervaiz K. Ahmed

         Internal Marketing : Tools and concepts for customer-focused management.

         xx, 299 pages : illustrations ; 24 cm.
         Published in association with The Chartered Institute of Marketing.
         Section I: Internal marketing theory - What is internal marketing?; Models of internal marketing: how internal marketing works; The tools of internal marketing; Internal marketing and human resource management; A framework for empowering employees; Section II: Internal marketing applications - Total quality management (TQM) and internal marketing; Innovation and internal marketing; Knowledge management, learning and internal marketing; Section III: Internal marketing case studies: Atlantic Richfield Company; Aydlotte & Cartwright inc.; Barclay card services (BCS); Barnardos; Boatman Trust Company; CSX; Eastman Chemical Company; First Union; GTE Supply; Lutheran Brotherhood; Midland Bank; Nations Bank; Norwich Union; Provena; St Luke's Hospital; Terminix International; Thomas Cook; Thomas and Mack Centre (TMC).

         ISBN 9781138177666.
         
          1. Marketing - Case studies - Management 2. Organizational effectiveness 3. Relationship marketing 4. Customer relations.I. Mohammed Rafiq II. Title
         Control No. : 22595
         Library : UiTM Shah Alam
    Accn No.Item StatusAdd IdLocationSMDItem Category
    1022376ShelfPERPUSTAKAAN TUN ABDUL RAZAK(P1)BOOKRAK TERBUKA (OPEN SHELVES)

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