Digital and Social Media Marketing : A Results-Driven Approach / Edited by Aleksej Heinze, Gordon Fletcher, Tahir Rashid and Ana Cruz
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| | | | | Digital and Social Media Marketing : A Results-Driven Approach. |
| | xxv, 319 pages : illustrations ; 24 cm. | | This is an exciting new industry-led, research-informed and results-driven guide to digital commerce. Its examples draw from SMEs and from Europe to offer a unique perspective for those learning about digital marketing and, having been developed in close collaboration with the Search Engine Marketing Trade Association (SEMTA), it is a reliable source of prevailing industry standards for practitioners at the cutting edge of their trade. Unlike other digital marketing texts, this accessible textbook gives special consideration to the ethical challenges raised by an increasingly digital world. | | Section I. Introduction. A visual introduction to digital and social media marketing -- Understanding digital and social media marketing concepts -- Identifying business needs -- Section II. Building your digital marketing strategy. Understanding your buyer persona -- Digital and Social Media Marketing strategy -- Section III. Operational planning. Campaign planning and project management -- Developing an effective digital presence -- Search engine optimisation: strategy implementation -- Social media -- Content marketing -- Paid advertising -- search, social and affiliate -- Mobile marketing -- Measuring brand awareness, campaign evaluation and web analysis -- Future users, content and marketing. | | ISBN 9781138917903. | | | | 1. Internet marketing 2. Internet advertising 3. Electronic commerce 4. Social media.I. Tahir Rashid II. Heinze, Aleksej III. Fletcher, Gordon IV. Cruz, Ana V. Title | | Control No. : 22541 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1022397 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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