ALTERNATIVE MARKET RESEARCH METHODS : Market Sensing / Edited by David Longbottom and Alison Lawson
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| | | | | ALTERNATIVE MARKET RESEARCH METHODS : Market Sensing. |
| | xviii, 312 pages : illustrations ; 24 cm. | | Theoretical underpinnings for market sensing --Market sensing and qualitative research : context, philosophy, approach, and strategy / David Longbottom --The qualitative research process part one : strategy, planning, and data collection / David Longbottom --The qualitative research process part two : data analysis and data presentation / David Longbottom --Marketing research methods for market sensing --Market sensing using images and emotional scaling / Charles Hancock and David Longbottom --Discourse analysis: using talk and text / Lesley Crane --Consumer ethnography / Ian Churm --Social media networks : on-line data sources / Annmarie Hanlon --Using narrative and story telling in research / Alison Lawson --Gamification : using game technology for marketing research / David Longbottom and Kuldeep Banwait --Understanding customer journey through the prism of service design methodology / Polina Baranova --Presenting your research and research ethics --Communicating your research / Alison Lawson and Maria Potempski --Research ethics / Simon Dupernex. | | ISBN 9781138843714. | | | | 1. Marketing research - Methodology 2. Consumers - Research - Methodology 3. Qualitative research - Methodology.I. Longbottom, David II. Lawson, Alison III. Title | | Control No. : 22516 | | | Library : UiTM Shah Alam |
| | Accn No. | Item Status | Add Id | Location | SMD | Item Category | | 1022438 | Shelf | | PERPUSTAKAAN TUN ABDUL RAZAK(P1) | BOOK | RAK TERBUKA (OPEN SHELVES) |
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